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In early March of 2021, White Horse Visuals was hired by Kameleon Wraps to help in forming the brands digital identity for their golf grips company. The company founded by Stephanie & Ryan Alwardt, siblings, and former collegiate golfers who noticed a gap in the industry. They recognized there were no easy, affordable ways to customize your clubs. They decided to partner with leading manufacturers and were able to create a grip tape that brings style, comfort, and durability that golfers demand.


Our first objective was to build an e-commerce site that would give visitors the opportunity to find and purchase the Kameleon Wraps, while also promoting the lifestyle around the brand.  We built the website to pop with bright color with tones of orange and shades of blue, and added wave separators throughout the pages to create a flowing element to consumers who like to scroll rather than click through a website.


In order to build the lifestyle element of Kameleon Wraps, we planned a one day photo & video shoot with Stephanie and Ryan at Plymouth Country Club. The shoot took about two hours and we were able to gather a ton of marketing materials for us to use for the website, their marketing materials, as well as enough footage to make our promotional video which can be seen below!



Aside from the lifestyle shoot we also shot all of the product photography that was used for the website to show the packaging of both the neon and primary collections that Kameleon Wraps currently offers.